Why this matters
Teams want an early behavior that signals a user has reached value. Historical retention differences are useful clues, but they are vulnerable to selection bias: already-motivated users often both complete more actions and retain.
Use this workflow to identify candidate behaviors and design validation. Do not turn the highest retrospective rate into a causal product rule.
What you get
- Cohort sizes and later retained-activity rates for predefined early behaviors
- Baseline and major-segment comparisons
- Coverage, confounding, and identity caveats
- A frozen candidate definition and validation plan
Walk through it
Which first-day behaviors are associated with meaningful activity four weeks later?
I will verify the signup, candidate, and retained-activity events, then compare complete historical cohorts. I will not call the strongest row causal.
GET /v1/projects/:project_id/signal-map
GET /v1/projects/:project_id/onboarding
# Require status: "verified"; use live event/property reads for the selected signals.
GET /v1/projects/:project_id/event-names
Endpoint: POST /v1/projects/:project_id/analytics/query
Query plan:
- choose complete signup cohorts with a full later observation window
- mark predefined candidate events completed within the first 24 hours
- define retained activity from one approved value event in the later window
- return cohort size and retained count by candidate and major segment
- include the all-signup baseline; return no raw identities
{
"rows": [
{ "candidate": "integration_connected", "cohort_size": 142, "retained_users": 87, "retention_pct": 61.27 },
{ "candidate": "team_member_invited", "cohort_size": 98, "retained_users": 54, "retention_pct": 55.10 },
{ "candidate": "all_signups", "cohort_size": 620, "retained_users": 211, "retention_pct": 34.03 }
]
}
The output
Early-behavior association review — <cohort and observation bounds>
Observed
- <candidate>: <cohort size>, <retained count>, <rate>
- baseline: <rate>
- segment stability: <result>
Limitations
- <selection bias, identity gaps, sparse sample, instrumentation change>
Candidate to validate
- frozen behavior and window: <definition>
- validation: later holdout cohort or prospective experiment
Setting it up
Define retained activity as a source-backed value event, not “any event.” Use a stable identity across signup, early behavior, and the later window. Exclude internal, test, synthetic, and automation traffic and preserve exact cohort bounds so the analysis can be reproduced.
Do not instrument every conceivable action solely to search for a lucky correlation. Start from a small set of plausible value behaviors derived from the product’s business logic.
Variations
- “Repeat the frozen definition on the next complete cohort.”
- “Compare the association by plan or acquisition source without pooling unlike users.”
- “Use eight-week retained activity and report how the result changes.”
- “Design an experiment to test the onboarding intervention; do not launch it.”