Weekly CSM book-of-business digest

Create a weekly account digest for each CSM with risks, expansion signals, product adoption, and customers needing outreach.

Published

difficulty intermediate · time to value 10 minutes

Start from this

Create a weekly CSM book-of-business digest: at-risk accounts, expansion signals, product adoption changes, and suggested outreach for each CSM.

Why this matters

CSMs operate from notes, Slack, and stale dashboards. A book-of-business digest gives them a prioritized list every week without a BI analyst.

What you get

  • Accounts needing outreach
  • Expansion and champion signals
  • Usage drops and support friction
  • Suggested next action per account

Walk through it

You

Build this week’s digest for each CSM.

Agent

I’ll group account signals by CSM owner and write short action briefs.

POST /v1/projects/:project_id/analytics/query {
  project_id: "default",
  hogql: "SELECT properties.csm_owner AS csm, properties.account_id AS account, count() AS events_7d, max(timestamp) AS last_seen FROM events WHERE timestamp > now() - INTERVAL 7 DAY AND properties.account_id IS NOT NULL GROUP BY csm, account ORDER BY csm, events_7d DESC"
}

The output

The agent returns one digest per CSM with high-signal bullets. It should avoid flooding the CSM with healthy accounts unless there is an expansion opportunity.

Setting it up

Emit account snapshot or usage events with account_id and csm_owner. Save each CSM’s preferred digest style with agent memory note.

Variations

  • “Only show accounts with a health score drop.”
  • “Create a version for the VP CS.”
  • “Post this every Monday morning.”

Try this recipe in your own agent.

Ask your agent to adapt the starter prompt to your saved signal map and live events, then run it against your data.

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