Comparison
Agentry vs Amplitude
Amplitude is a polished behavioural analytics platform built for product managers and growth analysts: rich cohort builder, Pathfinder exploration, predictive segments, mature integrations. Agentry covers the same core surface — funnels, retention, cohorts — through HogQL queried by an AI agent in your editor, plus errors and deploys Amplitude doesn't see. Pick the interface model that matches who actually asks the questions.
TL;DR
Pick Amplitude if
- PMs, growth marketers, or designers need to build reports without involving engineering
- You rely on behavioural cohorts (sequence-based, "users who did A then B but not C")
- You want predictive cohorts and Amplitude's AI-assisted exploratory analysis
- Mobile native SDKs with offline event buffering matter (iOS, Android, RN)
- You need mature CDP integrations (Segment, mParticle, Iterable, Braze)
Pick Agentry if
- The same person writes the code and asks the analytics question
- Your "analyst" is increasingly your AI agent — Cursor, Claude Code, Codex
- You want errors + deploys + analytics correlated in one query plane
- HogQL (real SQL) as an escape hatch beats clicking through a UI
- You don't want to ship Amplitude's SDK into your client
Feature comparison
| Capability | Amplitude | Agentry |
|---|---|---|
| Funnels | Yes — flagship UI | Yes — HogQL via agent |
| Retention | Yes — N-day, unbounded, custom | Yes — HogQL via agent |
| Cohorts (basic) | Yes — rich UI builder | Yes — agentry_create_cohort + HogQL |
| Behavioural cohorts (sequence-based) | Yes — native UI | Via HogQL only — no dedicated builder |
| Predictive cohorts | Yes | No |
| Exploratory user-journey analysis | Pathfinder (mature) | Agent-driven HogQL exploration |
| Mobile native SDKs (iOS / Android / RN) | Yes — with offline buffering | No |
| Web autocapture | Yes | No — explicit instrumentation |
| Error monitoring | No | First-class (cases, fingerprints, suppressions) |
| Deploy attribution | No | First-class, auto-correlated |
| Public embeddable dashboards | Limited (paid tier) | Yes — agp_ key, CORS-open |
| Pricing model | Free to ~10M events; per-MTU after | Free during beta, usage-based later |
When Amplitude is the right call
Amplitude is the right tool when product analytics is a practice your organisation invests in — with PMs, growth analysts, and marketers whose daily work is building cohorts, slicing funnels, and exploring user paths in a polished UI. The behavioural cohort builder ("users who did X then Y within 7 days but didn't do Z") and Pathfinder for exploratory journey analysis are years ahead of anything Agentry tries to do. If your team is already trained on Amplitude's mental model, the switching cost rarely pays for itself.
Amplitude also wins on the data-platform edges: predictive cohorts, AI-assisted exploratory analysis, deep CDP integrations (Segment, mParticle, Iterable, Braze), and mature mobile native SDKs with offline event buffering. SOC 2, HIPAA, and GDPR are all in place. None of those are Agentry's strengths.
If your debug ritual is "the PM opens Amplitude, builds a cohort, files a ticket for engineering" — stick with Amplitude. Routing those questions through an editor-based agent is the wrong shape.
When Agentry is the right call
Agentry is the right tool when the same person writing the
code is the one asking the analytics question. In that
workflow, opening Amplitude is friction — you want to ask
"what's day-7 retention for users who hit the new pricing
page?" in the same Cursor or Claude Code conversation you're
already in, get the HogQL result back, and keep working.
Agentry exposes the analytics surface through MCP tools
(agentry_analytics_query,
agentry_list_event_names,
agentry_get_distinct_id_summary,
agentry_run_recipe), so the agent picks the right
one without you context-switching.
The combined-signal angle is the bigger win. Amplitude doesn't do errors or deploys. So "did the deploy I shipped on Tuesday cause the activation funnel to drop?" requires cross-referencing Amplitude with Sentry with your CI history. In Agentry, that's one prompt — the feature-launch-adoption recipe shows the loop.
Agentry also gives you raw HogQL as an escape hatch and
public embeddable dashboards via agentry_publish_query
+ the agp_ key — useful when you want to share
a metric outside the team without paying for seats.
Migrating from Amplitude
Agentry's /v1/analytics/<project_id>/
endpoint accepts a PostHog-shaped payload — the mapping
from Amplitude's logEvent(name, props) is
one-to-one: name → event,
Amplitude's user_id →
distinct_id, properties pass through. You
don't have to migrate all at once; dual-write to both for
a week, compare what you get, then cut over.
These recipes cover the Amplitude use cases most product teams care about:
-
Build a signup funnel without opening a dashboard
Amplitude's funnel chart, written as HogQL by your agent in chat.
-
Find the action that predicts activation
Equivalent of Amplitude's correlation analysis, surfaced inline as a query result.
-
Find your power users and what they do differently
Cohort + comparison, the way an Amplitude analyst would build it.
-
Spot accounts about to churn before they do
Behavioural cohort + ranking — Amplitude's predictive cohorts, on HogQL.
-
Track adoption of a newly-launched feature
Adoption funnel + error correlation, in one place Amplitude can't reach.
-
Browse all product-analytics-alternative recipes →
Every recipe covering patterns where Agentry replaces a product analytics tool.
Try Agentry against your real data.
Dual-write for a week. Compare. Switch if it's better. The agent handles install — you just paste one prompt.