Tag
#cohorts
4 workflows tagged #cohorts.
- growth 10 minutes · advanced
Calculate campaign payback by cohort
Tie acquisition campaigns to paid conversion, revenue, and retention so marketing and finance can see which campaigns pay back.
#analytics#marketing#revenue#acquisition - growth 10 minutes · advanced
What behaviors predict an account will upgrade?
Compare upgraders vs flat users from last quarter. Find the pre-upgrade behaviors that most strongly predict expansion.
#analytics#expansion#growth-loop#b2b - growth 5 minutes · intermediate
Compare self-serve vs sales-led user lifecycles
Split your funnel by how the user arrived — pricing-page vs demo. Compare activation, retention, expansion side by side.
#analytics#segmentation#b2b#sales - growth 5 minutes · intermediate
Why did this account drop from pro to free?
Find accounts that downgraded in the last 30 days and compare their behavior before vs after. The soft-churn signal nobody tracks.
#analytics#churn#downgrade#b2b