Auto-draft your weekly changelog post from real data

Why this matters

Weekly content is the #1 organic growth lever for indie SaaS, and the #1 thing founders skip. The reason is always the same: “I don’t know what to post.”

You actually do know — you just need someone to translate your week’s numbers into a story. Old way: scroll three dashboards, screenshot a chart, write a tweet, edit it 6 times, post. 90 minutes for one post.

New way: prompt the agent with the numbers you care about and the voice you want. Get back a draft. Edit two lines. Post. 5 minutes flat. Compounds over months into thousands of organic visitors.

What you get

• A 4–6 tweet thread (or Slack post / changelog entry / LinkedIn update — your choice)
• Real numbers pulled from your data
• A voice you can iterate (the agent learns your tone the more you use it)
• Optionally: a chart screenshot URL from a published query

Walk through it

agentry_run_recipe {
  recipe_id: "weekly_metrics",
  params: { project_id: "default", week_ending: "2026-05-16" }
}

{
  "signups": { "this_week": 142, "last_week": 118, "delta_pct": 0.203 },
  "activation_rate": { "this_week": 0.41, "last_week": 0.38, "delta_pct": 0.079 },
  "day_7_retention": { "this_week": 0.62, "last_week": 0.58, "delta_pct": 0.069 },
  "top_resolved_case": {
    "id": "c_f72a",
    "message": "TypeError on checkout for free-tier users",
    "users_affected_before_fix": 14
  },
  "biggest_new_signup": {
    "email": "[email protected]",
    "signed_up_at": "2026-05-14",
    "company_domain": "anthropic.com"
  }
}

1/  Week in numbers.

    142 signups (up 20%), day-7 retention 62% (up from 58%),
    activation rate 41% (up from 38%).

    The retention bump is from the onboarding email we shipped Monday.
    Going to keep ripping that thread.

2/  Bug of the week: 14 free-tier users were silently hitting a
    TypeError on checkout. Their fault for clicking the upgrade
    button, I guess.

    Fix shipped Tuesday morning. Apologies to everyone who hit it
    and didn't tell us.

3/  Biggest new signup: someone from anthropic.com signed up on
    Wednesday. We assume it's Claude lurking.

    If you're reading this, hi.

4/  Tomorrow's plan: ship the team-invite flow. Today's plan:
    finish writing it.

5/  agentry.sh — error monitoring + analytics for teams that
    would rather ask an agent than open another dashboard.

Two things I held back from: I almost wrote “we’re so back” in tweet 1 but you said no corporate-speak — that includes meme-speak. Also the bug fix line is borderline self-deprecating; let me know if it should be straighter.

The output

The agent returns a paste-ready thread. You edit voice (5%), add a screenshot if you want, post. Total time: 5 minutes.

If you want screenshots too, ask the agent to publish the relevant chart:

Add a chart of the retention curve as tweet 2’s media.

It publishes the query, gives you the URL, and you screenshot it (or embed an iframe).

Setting it up

Two ingredients:

1. Consistent event names for the metrics that matter to you. The weekly_metrics recipe expects events like signup_completed, first_action_completed (for activation), and any retention proxy event. Names don’t have to match exactly — the agent finds them via agentry_list_event_names. But they have to exist.

2. (Optional) A voice_note saved in memory. After the agent drafts a few posts, save the rules:

agentry_remember "Voice rules for changelog posts:
  - No emojis except when genuinely fitting
  - Slightly self-deprecating, never mean
  - Numbers are the spine — one chart per post if applicable
  - End with a soft CTA, never aggressive"

Next time the agent drafts a post, it pulls these rules automatically.

Variations

• “Generate a LinkedIn post version of the same content — more professional, less terse.”
• “Draft a Slack message version for #company-all, focusing on what changed for customers.”
• “Generate a monthly investor update from the last 4 weekly summaries.”
• “Set up a Routine: every Friday at 5pm, draft the weekly thread and DM it to me in Slack.”