Measure landing-page source quality

Compare acquisition sources by activation, retention, and paid conversion instead of only measuring clicks or signups.

Published

difficulty intermediate · time to value 5 minutes
#analytics #acquisition #marketing #activation #retention #saas

Start from this 

Compare acquisition sources by signup volume, activation rate, day-7 retention, and paid conversion. Show which sources are high-quality, not just high-volume.

Why this matters

Marketing dashboards overvalue volume. Product teams need to know which sources create activated, retained, paying users.

What you get

  • Signup volume by source
  • Activation and retention by source
  • Paid conversion by source if revenue events exist
  • Recommendations for where to spend or stop spending

Walk through it

You

Which landing sources produce good users?

Agent

I’ll compare acquisition source against activation and retention events.

POST /v1/projects/:project_id/analytics/query {
  project_id: "default",
  hogql: "SELECT properties.utm_source AS source, countIf(event = 'signup_completed') AS signups, countIf(event = 'activated') AS activated, activated / nullIf(signups, 0) AS activation_rate FROM events WHERE event IN ('signup_completed','activated') AND timestamp > now() - INTERVAL 30 DAY GROUP BY source ORDER BY signups DESC"
}

The output

The agent returns a source-quality table and flags sources with many signups but weak activation.

Setting it up

Persist UTM/source attribution onto signup and activation events. Anonymous pageviews are useful, but source must survive account creation.

Variations

  • “Compare LinkedIn vs Google by paid conversion.”
  • “Only show sources with at least 50 signups.”
  • “Publish this as a marketing quality dashboard.”

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Try this recipe in your own agent.

Ask your agent to adapt the starter prompt to your saved signal map and live events, then run it against your data.

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