Tag
#marketplace
5 playbooks tagged #marketplace.
- growth 5 minutes · intermediate
Find marketplace zero-result searches
Identify marketplace searches with no matching supply so product and ops teams can fix demand-supply gaps faster.
#analytics#search#activation#product - growth 5 minutes · intermediate
Track buyer-seller dispute frequency per seller
Per-seller disputes ÷ transactions over 90 days. Surface the top-decile dispute-drivers proactively — proactive review costs less than reactive churn.
#analytics#trust#b2c#customer-support - ops 10 minutes · advanced
Match supply to demand per region or category
Per-region ratio of buyer-side events to seller-side events. Spot starved regions before they churn. Liquidity is the metric that decides supply vs demand growth investment.
#analytics#dashboards#liquidity#ops - ops 10 minutes · intermediate
Detect a sudden spike in negative reviews
Routine that watches review events with rating ≤ 2 and pages when the rate exceeds 3x baseline. Catch coordinated review-bombing OR a quality regression in 15 minutes.
#analytics#trust#early-warning#routine - growth 5 minutes · intermediate
Where are new sellers getting stuck?
Build the supply-side activation funnel from seller_signup to first_paid_listing. The most important growth funnel marketplaces underbuild.
#analytics#funnels#supply-side#onboarding