Tag
#marketing
3 playbooks tagged #marketing.
- growth 10 minutes · advanced
Calculate campaign payback by cohort
Tie acquisition campaigns to paid conversion, revenue, and retention so marketing and finance can see which campaigns pay back.
#analytics#revenue#cohorts#acquisition - growth 5 minutes · intermediate
Measure landing-page source quality
Compare acquisition sources by activation, retention, and paid conversion instead of only measuring clicks or signups.
#analytics#acquisition#activation#retention - growth 7 minutes · intermediate
Detect lifecycle email fatigue
Correlate email volume, opens, clicks, unsubscribes, activation, and churn to find where lifecycle messaging helps or hurts.
#analytics#email#lifecycle#churn