Tag
#ecommerce
12 playbooks tagged #ecommerce.
- growth 2 minutes · beginner
Where exactly do shoppers drop off in checkout?
Build the product-view to purchase funnel with drop-off and time-on-step. The 1-prompt ecommerce funnel that Shopify analytics doesn't ship.
#analytics#funnels#cart-abandonment#checkout - growth 5 minutes · intermediate
Compare checkout payment methods
Break down checkout completion, failures, and latency by payment method so growth teams know which option hurts revenue.
#analytics#checkout#payments#conversion - growth 5 minutes · intermediate
Measure returns and exchange outcomes
Follow returns from request to refund or exchange so ecommerce teams can reduce avoidable churn and protect revenue.
#analytics#retention#revenue#support - growth 5 minutes · intermediate
Find which products silently kill conversion
Per-SKU funnel from product view to purchase. Surface products that convert below their category average — fix the laggards instead of generic PDP tweaks.
#analytics#funnels#product#conversion - growth 2 minutes · intermediate
Is checkout too slow?
Compute p50/p90/p99 of checkout duration split by mobile and desktop. Mobile p99 is usually 4-8x worse than desktop p50.
#analytics#checkout#performance#posthog-alternative - growth 1 hour to set up, 7 days for signal · intermediate
A/B test which discount converts best
Run a flag-controlled A/B test on coupon size. Measure conversion AND revenue-per-visitor — because bigger discount doesn't always mean more revenue.
#analytics#ab-testing#coupons#pricing - growth 1 hour setup, 14 days for signal · intermediate
A/B the free-shipping threshold
Flag-controlled test of free-shipping at $50 vs $75. Compare AOV and order volume — the threshold quietly determines your AOV and is usually mistuned.
#analytics#ab-testing#pricing#shipping - debugging 1 minute · intermediate
Catch display-vs-actual-stock mismatches
Find inventory sync errors trending up by warehouse and SKU before customers do. The 'in stock' display lie is one of the highest-cost bugs in ecommerce.
#errors#inventory#infra#oncall - ops 5 minutes · advanced
Model Black Friday from last year's data
Pull peak ingest rates and page-view rates from last year's holiday window. Real numbers for the infra capacity conversation — no more back-of-envelope guesses.
#analytics#peak-traffic#infra#capacity-planning - growth 1 hour setup, 14 days for signal · intermediate
Test a post-purchase upsell screen
Flag-controlled test of the post-purchase upsell. Measure repeat-purchase rate vs control — these moments have ~5x conversion of normal browsing.
#analytics#ab-testing#post-purchase#upsell - debugging 2 minutes · beginner
Find the products driving refunds
Compute refund rate per SKU over 90 days. One bad product can poison your margins — refund-rate-per-SKU separates the herd from the outliers.
#analytics#refunds#quality#customer-support - debugging 2 minutes · intermediate
Diagnose Stripe `card_declined` patterns
Group Stripe payment failures by decline_code. Surface the top causes and the customers affected. Different decline = different fix.
#errors#stripe#payments#customer-support