Tag
#cohorts
7 playbooks tagged #cohorts.
- growth 2 minutes · intermediate
Find your magic activation moment
Discover which first-24h action correlates highest with day-30 retention. Most teams can't answer this. You'll answer it in 90 seconds.
#analytics#activation#retention#onboarding - growth 10 minutes · advanced
Predict churn 30 days before it happens
Build a behavioral early-warning system that flags at-risk users while there's still time to save them. No ML team required.
#retention#churn#analytics#growth-loop - growth 10 minutes · advanced
Calculate campaign payback by cohort
Tie acquisition campaigns to paid conversion, revenue, and retention so marketing and finance can see which campaigns pay back.
#analytics#marketing#revenue#acquisition - growth 5 minutes · intermediate
Auto-survey churned users and read the answers in chat
Stop guessing why customers leave. Trigger a 3-question survey on cancellation, then ask the agent to summarize the responses weekly.
#surveys#churn#retention#customer-research - growth 10 minutes · advanced
What behaviors predict an account will upgrade?
Compare upgraders vs flat users from last quarter. Find the pre-upgrade behaviors that most strongly predict expansion.
#analytics#expansion#growth-loop#b2b - growth 5 minutes · intermediate
Compare self-serve vs sales-led user lifecycles
Split your funnel by how the user arrived — pricing-page vs demo. Compare activation, retention, expansion side by side.
#analytics#segmentation#b2b#sales - growth 5 minutes · intermediate
Why did this account drop from pro to free?
Find accounts that downgraded in the last 30 days and compare their behavior before vs after. The soft-churn signal nobody tracks.
#analytics#churn#downgrade#b2b