Tag
#analytics
67 playbooks tagged #analytics.
- ops 10 minutes · advanced
Build a composite account-health dashboard
Score every B2B account on usage, revenue, and support load. Publish one URL your CS team checks instead of wrangling data each QBR.
#dashboards#account-health#b2b#saas - growth 2 minutes · intermediate
Find your magic activation moment
Discover which first-24h action correlates highest with day-30 retention. Most teams can't answer this. You'll answer it in 90 seconds.
#activation#retention#cohorts#onboarding - growth 2 minutes · beginner
Where exactly do shoppers drop off in checkout?
Build the product-view to purchase funnel with drop-off and time-on-step. The 1-prompt ecommerce funnel that Shopify analytics doesn't ship.
#funnels#cart-abandonment#ecommerce#checkout - growth 10 minutes · advanced
Predict churn 30 days before it happens
Build a behavioral early-warning system that flags at-risk users while there's still time to save them. No ML team required.
#retention#churn#cohorts#growth-loop - debugging 30 seconds · beginner
Diagnose a customer complaint in 30 seconds
Paste a customer message. The agent pulls their session, finds the error they hit, walks their funnel, and tells you what to reply.
#errors#customer-support#replay#distinct-id - growth 5 minutes · intermediate
Push notification: sent → opened → action conversion
Joined funnel from push provider's send webhook through open through in-app action. Per-campaign breakdown — what marketing platforms refuse to show you.
#funnels#push-notifications#mobile-app#retention - growth 2 minutes · beginner
Build a signup funnel and find where users drop off
One prompt builds the full funnel from landing → activation, publishes it as a public dashboard, and ranks drop-off steps by severity.
#funnels#dashboards#onboarding#activation - growth 3 minutes · intermediate
Track trial-to-paid conversion by acquisition source
Build the trial-to-paid funnel split by acquisition source. Surface the channel that converts 8x better than the rest.
#funnels#trial-conversion#saas#acquisition - ops 10 minutes · intermediate
Get a weekly digest of what your agent did
Routine that reads the audit log every Friday and Slacks a category breakdown: cases resolved, flags toggled, surveys created. Don't trust — verify in 60s.
#audit-log#digest#routine#automation - debugging 5 minutes · intermediate
Find slow API routes by customer and plan
Rank API endpoints by p95 latency, error rate, customer, and plan so engineering can fix performance where it affects revenue.
#api#latency#devtools-api#performance - growth 10 minutes · advanced
Calculate campaign payback by cohort
Tie acquisition campaigns to paid conversion, revenue, and retention so marketing and finance can see which campaigns pay back.
#marketing#revenue#cohorts#acquisition - growth 5 minutes · intermediate
Compare checkout payment methods
Break down checkout completion, failures, and latency by payment method so growth teams know which option hurts revenue.
#checkout#payments#ecommerce#conversion - ops 10 minutes · intermediate
Weekly CSM book-of-business digest
Create a weekly account digest for each CSM with risks, expansion signals, product adoption, and customers needing outreach.
#customer-success#digest#routine#b2b - growth 3 minutes · beginner
Find docs searches with zero results
Capture failed docs searches and connect them to activation, support load, and API adoption so docs work targets real blockers.
#documentation#devtools-api#content-marketing#activation - growth 5 minutes · intermediate
Track dunning recovery from failed invoices
Measure failed-payment recovery from invoice failure through retry, card update, recovery, or cancellation for subscription revenue.
#revenue#stripe#dunning#churn - growth 5 minutes · intermediate
Find feature entitlement friction
See which locked features users try to access, which plans hit upgrade prompts, and where entitlement gates create conversion opportunities.
#feature-flags#pricing#expansion#product - growth 5 minutes · intermediate
Revenue-weight feature requests
Rank feature requests by account value, usage pain, and renewal risk so product and GTM teams can prioritize with context.
#revenue#product#roadmap#customer-success - debugging 5 minutes · intermediate
Detect frontend performance regressions
Compare page-load and interaction timing by release, browser, and route so frontend regressions are visible beside errors.
#frontend#performance#releases#browser - ops 7 minutes · intermediate
Track enterprise implementation timeline
Follow an enterprise account from kickoff through integration, first data, first value, and blocked steps so solutions teams can unblock launches.
#customer-success#enterprise#onboarding#implementation - debugging 5 minutes · intermediate
Find integration setup failures
Show where customers fail while connecting integrations so engineering and CS can fix the highest-impact setup blockers.
#errors#integrations#onboarding#customer-success - growth 5 minutes · intermediate
Measure landing-page source quality
Compare acquisition sources by activation, retention, and paid conversion instead of only measuring clicks or signups.
#acquisition#marketing#activation#retention - growth 7 minutes · intermediate
Detect lifecycle email fatigue
Correlate email volume, opens, clicks, unsubscribes, activation, and churn to find where lifecycle messaging helps or hurts.
#email#lifecycle#churn#marketing - growth 5 minutes · intermediate
Find marketplace zero-result searches
Identify marketplace searches with no matching supply so product and ops teams can fix demand-supply gaps faster.
#marketplace#search#activation#product - growth 3 minutes · beginner
Find onboarding checklist drop-off
Analyze checklist and setup-step completion so product and CS can see exactly where new users or accounts stall.
#onboarding#activation#funnels#b2b - growth 5 minutes · intermediate
Find permission-denied friction in B2B apps
Surface users and accounts repeatedly hitting 403s, role gates, or missing-seat paths so product can fix admin and permission UX.
#b2b#permissions#product#activation - growth 5 minutes · intermediate
Find plan fit and overage opportunities
Identify accounts close to limits, repeatedly over quota, or paying for capacity they do not use so revenue teams know who to help.
#revenue#expansion#quotas#b2b - debugging 5 minutes · intermediate
Find queue latency and dead-letter spikes
See which background jobs are backing up, retrying, or landing in dead-letter queues before customers notice stale state.
#errors#background-jobs#queues#infra - growth 5 minutes · intermediate
Measure referral quality, not just invites
Track invite sent, invite accepted, activation, and retention so product teams know whether referrals create valuable users.
#referrals#activation#retention#growth-loop - ops 3 minutes · intermediate
Release health scorecard after every deploy
Summarize a deploy with new errors, affected users, key metric deltas, and the next engineering action in one chat response.
#errors#deploys#releases#oncall - ops 10 minutes · advanced
Generate a renewal-risk brief for each account
Combine usage decline, errors, seat utilization, and support friction into a renewal-risk brief CS can act on before the renewal date.
#revenue#customer-success#renewals#account-health - growth 5 minutes · intermediate
Measure returns and exchange outcomes
Follow returns from request to refund or exchange so ecommerce teams can reduce avoidable churn and protect revenue.
#ecommerce#retention#revenue#support - growth 5 minutes · intermediate
Track SDK adoption after release
Measure whether developers upgrade to a new customer-facing SDK version after launch and which accounts remain behind.
#deploys#sdk#releases#devtools - ops 5 minutes · intermediate
Rank support load by account
Combine errors, complaints, affected users, and plan data to show which accounts are consuming the most support attention.
#errors#customer-support#account-health#b2b - growth 4 minutes · beginner
Track waitlist to activation
See which waitlist cohorts convert after invite, where they stall, and whether invite timing changes activation quality.
#waitlist#activation#onboarding#acquisition - ops 5 minutes · intermediate
Monitor webhook delivery reliability
Track failed, retried, and slow webhook deliveries by provider, event type, and customer before integrations silently break.
#webhooks#integrations#reliability#automation - ops 3 minutes · intermediate
Per-customer API call analytics
Group api_request events by customer_id over 30 days with daily breakdown. The view usage-based pricing needs but most teams cobble together from logs.
#devtools-api#api-quota#dashboards#b2b - growth 3 minutes · intermediate
API quota usage as engagement and upsell timing
For each customer on a usage-based plan, show daily call volume as % of cap. Flag accounts approaching 80% — the perfect upgrade moment.
#api-quota#expansion#devtools-api#b2b - ops 30 minutes · advanced
Alert on unexpected agent mutations
Routine that watches the audit log for high-impact actions (flag deletes, suppression adds, cohort deletes). Pages #security if anything happens outside business hours.
#audit-log#security#early-warning#ops - ops 1 minute · beginner
Who's still on the old client?
Distinct users per app_version over 7 days. See the long tail of old clients — informs the force-update decision and deprecation timing.
#mobile-app#app-version#releases#ops - growth 5 minutes · intermediate
Find which products silently kill conversion
Per-SKU funnel from product view to purchase. Surface products that convert below their category average — fix the laggards instead of generic PDP tweaks.
#funnels#product#ecommerce#conversion - growth 2 minutes · intermediate
Is checkout too slow?
Compute p50/p90/p99 of checkout duration split by mobile and desktop. Mobile p99 is usually 4-8x worse than desktop p50.
#checkout#ecommerce#performance#posthog-alternative - growth 1 hour to set up, 7 days for signal · intermediate
A/B test which discount converts best
Run a flag-controlled A/B test on coupon size. Measure conversion AND revenue-per-visitor — because bigger discount doesn't always mean more revenue.
#ab-testing#coupons#pricing#ecommerce - growth 5 minutes · intermediate
Track engagement during enterprise POCs
Daily engagement-per-account dashboard for active POCs. Flag any account that has gone quiet for 3+ days so AEs can act.
#sales#enterprise#b2b#account-health - growth 5 minutes · intermediate
Track buyer-seller dispute frequency per seller
Per-seller disputes ÷ transactions over 90 days. Surface the top-decile dispute-drivers proactively — proactive review costs less than reactive churn.
#marketplace#trust#b2c#customer-support - growth 5 minutes · intermediate
Which doc page leads to the most API adoption?
Funnel from a docs page view to first api_request by the same distinct_id within 7 days. Per-doc-page breakdown — find the highest-leverage page in your docs.
#funnels#devtools-api#content-marketing#documentation - growth 2 minutes · intermediate
Find quiet paying accounts before they churn
List paying accounts with zero events in 14 days. Sort by ARR. Get personalized outreach drafted in one prompt.
#churn#early-warning#retention#b2b - debugging 3 minutes · advanced
Which user action triggers which error?
Join errors and analytics events by distinct_id and timestamp. For each top fingerprint, surface the user action that immediately preceded it.
#errors#cross-signal#sentry-alternative#posthog-alternative - ops 1 minute · beginner
Auto-document your captured event taxonomy
Every event captured in the last 30 days with count, first-seen, last-seen, sample property keys. Markdown table for Notion — your event taxonomy doc that never goes stale.
#documentation#event-taxonomy#ops#onboarding - growth 10 minutes · advanced
What behaviors predict an account will upgrade?
Compare upgraders vs flat users from last quarter. Find the pre-upgrade behaviors that most strongly predict expansion.
#expansion#cohorts#growth-loop#b2b - growth 5 minutes · intermediate
How fast was the new feature picked up?
Track time-to-first-use for a newly launched feature, split by trial vs paying user. The 2-week post-launch reality check.
#feature-adoption#launches#growth-loop#product - growth 1 hour setup, 14 days for signal · intermediate
A/B the free-shipping threshold
Flag-controlled test of free-shipping at $50 vs $75. Compare AOV and order volume — the threshold quietly determines your AOV and is usually mistuned.
#ab-testing#pricing#ecommerce#shipping - ops 10 minutes · advanced
Match supply to demand per region or category
Per-region ratio of buyer-side events to seller-side events. Spot starved regions before they churn. Liquidity is the metric that decides supply vs demand growth investment.
#dashboards#marketplace#liquidity#ops - ops 5 minutes · advanced
Model Black Friday from last year's data
Pull peak ingest rates and page-view rates from last year's holiday window. Real numbers for the infra capacity conversation — no more back-of-envelope guesses.
#peak-traffic#ecommerce#infra#capacity-planning - growth 1 day to set up, 3 months for signal · advanced
Does NPS predict cancellation?
Compare 90-day cancellation rates between NPS detractors and promoters. Get the real number for your business.
#surveys#nps#retention#churn - growth 5 minutes · intermediate
Email click to first in-app action conversion
Join UTM-tagged email opens to the in-app action they were meant to drive. Grade onboarding emails by behavior change, not click rate.
#funnels#email#onboarding#content-marketing - growth 1 hour setup, 14 days for signal · intermediate
Test a post-purchase upsell screen
Flag-controlled test of the post-purchase upsell. Measure repeat-purchase rate vs control — these moments have ~5x conversion of normal browsing.
#ab-testing#post-purchase#ecommerce#upsell - growth 1 minute · beginner
Find your top 10 power users — and email them
Rank users by weighted activity from the saved signal map. Get a list of the people who matter most, with the actions they do most.
#retention#customer-success#founder-mode#saas - ops 20 minutes · advanced
Build a roll-your-own status.yourdomain page
Data-driven status dashboard: ingest health, recent incidents, 7d MTTR. Serve it from your own backend so customers see real telemetry without exposing keys.
#dashboards#status-page#ops#public-page - ops 30 minutes · advanced
Notify the right team when a customer hits their cap
Routine that runs every 15 min and pings the per-customer Slack channel when any customer crosses 80% of their monthly API quota. Turn a silent friction into an upsell opportunity.
#webhooks#devtools-api#automation#routine - debugging 2 minutes · beginner
Find the products driving refunds
Compute refund rate per SKU over 90 days. One bad product can poison your margins — refund-rate-per-SKU separates the herd from the outliers.
#refunds#ecommerce#quality#customer-support - ops 10 minutes · intermediate
Detect a sudden spike in negative reviews
Routine that watches review events with rating ≤ 2 and pages when the rate exceeds 3x baseline. Catch coordinated review-bombing OR a quality regression in 15 minutes.
#marketplace#trust#early-warning#routine - growth 3 minutes · intermediate
Find accounts paying for 10 seats but using 3
Compute seat utilization per B2B account and flag low-use payers. Catch downgrade risk and surface expansion-conversation accounts.
#expansion#seat-utilization#b2b#account-health - ops 1 minute · beginner
Track which SDK versions your customers are on
Look at sdk_version on api_request events. What % are on latest vs N-1 vs older? Critical for the 'when can we deprecate?' conversation.
#devtools-api#sdk-versions#releases#ops - growth 5 minutes · intermediate
Compare self-serve vs sales-led user lifecycles
Split your funnel by how the user arrived — pricing-page vs demo. Compare activation, retention, expansion side by side.
#cohorts#segmentation#b2b#sales - growth 5 minutes · intermediate
Where are new sellers getting stuck?
Build the supply-side activation funnel from seller_signup to first_paid_listing. The most important growth funnel marketplaces underbuild.
#funnels#marketplace#supply-side#onboarding - growth 5 minutes · intermediate
Why did this account drop from pro to free?
Find accounts that downgraded in the last 30 days and compare their behavior before vs after. The soft-churn signal nobody tracks.
#churn#downgrade#b2b#retention - growth 3 minutes · beginner
Auto-draft your weekly changelog post from real data
Generate a 5-tweet thread (or Slack post, or LinkedIn update) summarizing the week's product metrics. Real numbers, your voice, 5 minutes.
#content-marketing#weekly-review#founder-mode#indie-hacker