Tag
#acquisition
4 playbooks tagged #acquisition.
- growth 3 minutes · intermediate
Track trial-to-paid conversion by acquisition source
Build the trial-to-paid funnel split by acquisition source. Surface the channel that converts 8x better than the rest.
#analytics#funnels#trial-conversion#saas - growth 10 minutes · advanced
Calculate campaign payback by cohort
Tie acquisition campaigns to paid conversion, revenue, and retention so marketing and finance can see which campaigns pay back.
#analytics#marketing#revenue#cohorts - growth 5 minutes · intermediate
Measure landing-page source quality
Compare acquisition sources by activation, retention, and paid conversion instead of only measuring clicks or signups.
#analytics#marketing#activation#retention - growth 4 minutes · beginner
Track waitlist to activation
See which waitlist cohorts convert after invite, where they stall, and whether invite timing changes activation quality.
#analytics#waitlist#activation#onboarding