Tag
#ab-testing
4 playbooks tagged #ab-testing.
- growth 1 hour to set up, 7 days for signal · intermediate
A/B test which discount converts best
Run a flag-controlled A/B test on coupon size. Measure conversion AND revenue-per-visitor — because bigger discount doesn't always mean more revenue.
#analytics#coupons#pricing#ecommerce - growth 1 hour setup, 14 days for signal · intermediate
A/B the free-shipping threshold
Flag-controlled test of free-shipping at $50 vs $75. Compare AOV and order volume — the threshold quietly determines your AOV and is usually mistuned.
#analytics#pricing#ecommerce#shipping - growth 1 hour setup, 14 days for signal · intermediate
Test a post-purchase upsell screen
Flag-controlled test of the post-purchase upsell. Measure repeat-purchase rate vs control — these moments have ~5x conversion of normal browsing.
#analytics#post-purchase#ecommerce#upsell - growth 10 minutes · intermediate
Run a pricing A/B test with zero infrastructure
Spin up a feature-flag-controlled price experiment with conversion tracking in one prompt. Real A/B testing, no Statsig migration.
#feature-flags#pricing#growth-loop#mixpanel-alternative